Burn rate is one of the simplest, yet most fundamental metrics that investors and startups focus on. It pertains to the total cash spend of the business per month, which demonstrates both growth progress and potential runway that the business has to survive.
Founders and investors are equally interested in measuring the actual burn rate and comparing it to forecasted data provided at the prior investment round. This is because it gives an indication of the company’s life expectancy and its ability to control spending as it grows. It appears therefore essential that startups put appropriate tools in place to measure burn rate and keep it under control, to avoid a premature death of the company.